Introduction
The project's scope is to redesign Amrut packaging, elevating its premium image, attracting a customer segment that appreciates vintage aesthetics, and reflecting the whiskey's timeless legacy.
The redesign of Amrut Rustique Reserve's packaging seamlessly integrates heritage and modernity, offering an immersive experience that reflects the whiskey's exquisite character and timeless legacy. Curated visuals enhance the brand’s premium image, inviting consumers on a journey through time with every sip.
Anecdote by Sahil
"This packaging looks premium which holds dusky appearance capturing the heritage"
The heart of the project
My Impact
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Strengthened Emotional Connection: Fostered a deeper connection with the brand through visual storytelling that reflects Amrut's timeless legacy.
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Increased Market Competitiveness: The brand was positioned more strongly in the premium whiskey segment, setting a benchmark for design.
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Enhanced Customer Experience: Provided an immersive packaging experience, enriching consumer interaction with the product. excellence.
Phase 3 Ideating on the solution
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Phone makers and Android developers are key decision-makers with high impact and influence.
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Emergency departments are crucial end-users but have limited influence on system design.
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Android users and persons in danger have significant influence but less direct impact on system changes.
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There's a need to balance technical capabilities (driven by high-impact stakeholders) with user needs (represented by high-influence stakeholders).
Conclusion
The project focused on the importance of balancing visual storytelling with functional design, ensuring that the packaging not only reflects the whiskey’s heritage but also resonates with modern consumers.
This journey reinforced the value of meticulous attention to detail and a deep understanding of the brand's identity, demonstrating how thoughtful design can enhance both brand perception and customer experience.
Background study
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The existing Amrut whisky brand is known for its premium quality and rich heritage, which is reflected in its packaging and brand communication.
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The packaging typically features a sleek and elegant design.
Company Name
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Amrut Rustique Reserve- Sip the Treasured Legacy
Whisky Type
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Indian Single Malt
New Launch
Category Aim
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Unveiling Heritage, Savoring Legacy
Category USP
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The category focuses on elevating the brand's image to reflect the exquisite character of the whiskey within, offering consumers an immersive experience that resonates with the treasured legacy of Amrut Rustique Reserve.
Graphics
Diline
Label Design
