Scribble Snuggle | Design Project | Publication Design | Branding

Nurturing Responsibility and Emotional Well-Being in Children Through Pet and Plant Care

Timeline : 3 Weeks Role: Individual Designer

Introduction

Challenge: The project addresses several critical challenges hindering children's growth and emotional development opportunities.

Emotional Support Deficit
Fostering responsibility
Educational Gaps
Parental Involvement

The MVP redesign of the Jio Krishi Bazaar enhanced trust through a simplified, intuitive interface, transparent pricing, and verified sellers. At the same time, secure payment options and personalized recommendations boosted user engagement and satisfaction.

Anecdote by Gayetri (Parent)

"Mother of 7-year-old Aarav wanted to teach him responsibility and social skills but found it challenging as he struggled to stick to routines."

The heart of the project

Anecdote By Sanya (Parent)

"I wish my child actively interacts with the environment and gain confidence"

My Impact

Develops Responsibility: Encourages children to consistently care for pets or plants by tracking daily tasks and progress.
Enhances Emotional Expression: Provides tools like "Doodle Your Feelings" to help children express emotions creatively and better understand their feelings.
Builds Confidence: Children gain a sense of accomplishment and self-confidence as they successfully complete tasks and care for their plants or pets.

Emotion design is the art of
crafting experiences

Narrowing down the approch

Listing the possible solutions and then eliminating and shortlisting ideas based on the target audiences
Collaborating with school psychologists to foster emotional bonds by introducing pets and plants, through a workshop or a session
Designing an interactive UI for kids based on a reward system
Express your feelings journal to learn to acknowledge feelings

Phase 3 Ideating on the solution

Phone makers and Android developers are key decision-makers with high impact and influence.
Emergency departments are crucial end-users but have limited influence on system design.
Android users and persons in danger have significant influence but less direct impact on system changes.
There's a need to balance technical capabilities (driven by high-impact stakeholders) with user needs (represented by high-influence stakeholders).

Brand Identity

Problem Statement

Despite the overwhelming evidence highlighting the myriad benefits of integrating pets and

plants into children’s lives, there remains a systemic gap in ensuring equitable access and

implementation for those who stand to

benefit the most

Conclusion

A kids’ journal offers a valuable outlet for expressing emotions and experiences with pets and plants. It encourages self-reflection, strengthens bonds, and fosters responsibility by documenting interactions and sharing with caregivers. Through this research and design process,

I gained valuable insights into child development, empathy, creativity, user-centered design, and iterative problem-solving.

prioritizing simplicity and usability, and continuously refining my designs based on feedback have been key learnings in developing effective solutions for children.

Finalised Name

Scribble to express one's feelings is an essential trigger for creativity
Snuggle comes from cuddling which is a love language of care

Shortlisted logo

Bouncy round typeface - preferred by children
Bright attractive colors - make it engaging for kids

Screenshot 2024-10-06 014126_edited_edited.jpg

Color Scheme

Tender Tails

Bloom Buddies

Scribble Snuggle

Zoofy cords

Name Brainstorming

Diversification

Keywords - Tactile product User Experience Iconography
Color Psychology. Narrowing down what emotions to focus on helps streamline the ideation process, as humans are complex beings. Catering to every emotion is a humungous task, so the above list is a cluster of emotions to consider for this project.

Secondary Research

“While pets and plants may seem simple, the responsibility of caring for them can offer profound therapeutic benefits for children struggling with anxiety or anger, fostering empathy, emotional regulation, and social connection."

Primary Research

Children had positive experiences with pets and plants, finding companionship, stress relief, and a sense of responsibility through care. Pets and plants serve as coping mechanisms during tough times, helping to strengthen emotional bonds and boost children's confidence.

Color Scheme Messaging

Bright Playful Engaging Attractive

Tone of Voice

Friendly, Playful, & Encouraging