Introduction
The PashuCare platform is designed to support vets in managing cattle health.
Challenge
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Time-consuming & manual monitoring
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Delayed consultations
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Lack of centralized management
The MVP UX enhancements of the Jio PashuCare streamline vet's task management and workflow, with effortless onboarding and navigation. enabling vets to take immediate action and offer better care for the cattle, improving overall farm productivity.
Anecdote By Dr Mehta
"It becomes challenging to monitor the health of cattle across multiple farms without real-time updates. Delays in identifying issues can lead to significant losses for farmers."
The heart of the project
Anecdote By Dr Sharma
"As a vet, I often struggle to keep track of my appointments and the health records of different farms. It’s overwhelming when I can't quickly access crucial information during an emergency."
My Impact
Streamlined UX
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Optimized Onboarding: Restructured onboarding to reduce dropout rates by prioritizing educational documents and introducing user details gradually.
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Increased Feature Awareness: Highlighted app features during onboarding for better usability and accessibility.
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Urgency-Based Alerts: Implemented a system to prioritize active alerts and included clear CTAs for immediate action.
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Streamlined Telemedicine Workflow: Improved visibility of upcoming and pending telemedicine appointments for clearer follow-ups.
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Consistent Navigation: Established uniform filters across sections to enhance navigation clarity and user experience.
Understanding the background to effectively solve the problem touchpoints.
Indian dairy sector and its constraints.
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Economic Impact: Dairy contributes 5% to India's economy, employing over 80 million farmers.
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Production Leader: India ranks first in milk production, making up 23% of the global output.
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Significant Growth: Milk production increased by 51.05% in eight years, reaching 221.06 million tonnes in 2021-22.
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Challenges: Farmers face issues like insufficient fodder, high feed costs, and limited veterinary care.
Animal health senario as percieved by the farmer
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Limited Commercial Benefits: Many prescribed products lack significant financial advantages.
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High Costs: Products are often expensive due to marketing and distribution.
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Dependence on Para Vets: Farmers often rely on available para vets or AI workers instead of veterinarians.
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Inadequate Follow-Ups: Company representatives provide insufficient follow-up support.
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Influence of Retailers: Retailers or distributors can change prescribed medications, impacting treatment.
Competitor study 1 - Maha Pashudhan Sanjeevani
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Doorstep Care: Provides livestock care in Maharashtra via toll-free number 1962, operational since January 2021.
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Tech-Driven Services: Utilizes AI and telemedicine for treatment, vaccination, artificial insemination, and preventive care.
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Efficient Delivery: Developed by BFIL to reduce costs and ensure fast service for farmers.
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Wide Impact: Served 14 lakh farmers and treated 13.1 lakh livestock; also operates in Madhya Pradesh and Jharkhand, offering veterinary and nutrition guidance.
Competitor study 2- Verdant Impact.
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Founded in 2020: A full-stack platform for livestock care and trading assistance.
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Telemedicine Services: Offers real-time diagnostics, remote monitoring, and consultations; farmers can upload videos/photos for diagnosis.
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Health Monitoring: Utilizes RFID tags to track cattle health and prevent insurance fraud.
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Business Model: Operates on a B2B2C model with over 25,000 monthly active users and 18,000 paying customers.
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Service Fees: Charges Rs 95 per telemedical call and Rs 200 for field visits; transitioned from WhatsApp to a dedicated Android app.
Purpose
To identify market trends, assess competitors' strengths and weaknesses, and uncover differentiation opportunities for agriculture apps with e-commerce features in India.
Outcome
By analyzing design, layout, usability, and information, I identified improvement areas and opportunities for a differentiated product with a USP
Fallouts
I identified gaps in user expectations, such as the need for an on-demand product request option that the current product doesn't efficiently address.
Understanding farmer behaviour
Indirect competitor study - Practo for Doctors
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Connect Online: Reach new patients and offer online consultations.
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Showcase Expertise: Answer queries and boost visibility.
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Earn More: Provide paid consultations and online follow-ups.
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Profile Management: Use advanced tools to manage your profile.
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Clinic Management: Track clinic performance and access patient records anywhere with Ray by Practo.
Business and user needs
Constraints and compromises
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Business constrian - Phase 1 development of MVP will only have basic features, advance features will have to wait for approvals after MVP feedback comes in.
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Rev
Suggestive Pitch to onboard new users & advance features
Information Architecture
Information Architecture (IA) organizes content for easy navigation, helping users quickly find and access information. It enhances usability and user satisfaction by creating clear, logical pathways.
Navigation Flow
Navigation flow guides users smoothly through a website or app, ensuring they can easily complete their tasks. It creates an intuitive, seamless journey that enhances user experience and encourages deeper engagement.
Wireframe
Learnings
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Information Architecture: Developing a clear information architecture helped streamline the content organization.
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Navigation Flow: A well-planned navigation flow minimizes user frustration and enhances usability, leading to a more intuitive experience.
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Feedback Loops: Establishing feedback mechanisms during the UX study ensured continuous improvement.
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Integration of Essential Features: Identifying and prioritizing essential features, such as health records and appointment management, was crucial for delivering a valuable service that meets user needs.
Competitor study 3 - Herdman
Networking Solution.
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Lifetime Records: Maintains comprehensive lifetime records for cows and buffaloes in a unified database.
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Separate Analysis: Enables distinct data analysis and reporting for each species and breed-specific insights.
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Indices Tracking: Analyzes fertility and production indices for better management.
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Daily Action Lists: Generates daily tasks for efficient farm operations.
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User-Friendly Software: Windows-based platform with a simple icon/menu-driven interface for moderate literacy users.
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Comprehensive Reporting: Offers detailed records of health, feeding, movement, and inventory, with customizable reporting options.
Business Model
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Team Structure: Form a team of 10-15 AI workers and one veterinarian to provide services to farmers.
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Animal Management: Each para-veterinarian/AI worker oversees 500-750 registered animals; the veterinarian manages around 10,000.
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Service Agreement: The team enters into a contract with milk societies, processors, or unions.
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Comprehensive Services: Offer a basket of services for a pre-decided fee based on the number of animals (calves, heifers, and breedable).
Functional Agrement
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Daily Action List: A web-based service sends daily action lists to AI workers and farmers via SMS for daily tasks.
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Data Reporting: AI workers report completed tasks back to the web server via SMS.
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Veterinarian Visits: Veterinarians provide scheduled visits to address farmers' issues.
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Additional Services: The veterinarian team offers extra input services (mineral mixtures, marketing, fodder seeds, supplements) for a mutually agreed fee.
Suggestive Pitch on business model
